Your AI Assistant That
Actually Does The Work
Command via voice, text, email, or call — from anywhere.
SimpleDirect handles your apps in a secure, invisible sandbox.
How it works:
- 1You send a command — text, voice, email, Slack
- 2SimpleDirect opens a secure browser and completes the task
- 3You get the result: "Done. Sent 47 follow-up emails."
Your credentials, securely authenticated. Your tasks, invisibly executed. You don't watch — you just get results.
We're selective about who we work with. Tell us about your use case and we'll be in touch.
Watch the demos firstNot Another Screenshot Bot
Most AI browser tools take screenshots and guess. We read the page directly.
Screenshot AI
How others do it
Speed
2-5 seconds per action
Reliability
Breaks when UI changes
A 20-step task
40+ seconds, might fail
SimpleDirect
How we do it
Speed
<100ms per action
Reliability
Stable always
A 20-step task
<2 seconds, done
50x
Faster
10x
Cheaper
99%
Reliable
This isn't magic. It's just better engineering.
Watch It Work
Real commands. Real results. Click any demo to see the browser in action.
Each demo shows the actual browser completing the task. No mockups.
Three Engines for Different Tasks
Most browser automation uses one expensive model for everything.
That's slow. And wasteful.
SimpleDirect routes each action to the right engine:
Simple browser actions
Click buttons, fill forms, navigate pages
Multi-step workflows
Complete invoice process, update CRM records, schedule meetings
Complex judgment calls
Review contracts, analyze pricing, summarize research
Why this matters:
A 20-step workflow might use Flash for 15 clicks, Pro for 4 multi-page flows, and Mag for 1 judgment call. You pay for what each action actually needs.
Powered by our custom browser engine + leading AI models. All processing on Canadian infrastructure.
Trust & Security
You're giving us access to your accounts. We take that seriously.
Sandboxed Browser
Every session runs in complete isolation. Nothing persists between tasks.
Encrypted Credentials
1Password/Bitwarden integration. We never see your passwords.
Full Audit Log
Every action recorded. Export anytime. Complete transparency.
Granular Permissions
Whitelist sites and actions. Block everything else.
SOC 2 Type II
Enterprise-grade. Audited annually. Compliance reports available.
Where Your Data Lives
I run SimpleDirect on Canadian infrastructure (AWS Toronto, Google Cloud Montreal). That's my choice for my own business. Your data stays there.
If data sovereignty matters to you: this is built for you.
If it doesn't: the tools work the same either way.
The Honest Part
This is new technology. It might:
- •Miss edge cases in complex workflows
- •Struggle with unusual site layouts
- •Cost more than you expect for heavy usage
That's why there's a free tier. Try it on real tasks before you pay.
The Long Game
Browser automation that compounds over 30 years. Here's the roadmap.
Browser Engine + Core Workflows
- Custom browser that reads DOM natively
- 10 core workflow categories (invoicing, CRM, scheduling, etc.)
- Enterprise security (SOC 2, encrypted credentials)
- Canadian infrastructure (AWS Toronto, GCP Montreal)
Native Browser Understanding
- Train models on browser interactions, not screenshots
- Site-specific optimizations that improve with usage
- Predictive workflows (suggest before you ask)
- Multi-application orchestration
Network Effects
- Shared learnings across users (anonymized)
- Workflow marketplace
- Third-party integrations and extensions
- The more people use it, the smarter it gets
The bet: Screenshot-based AI is a dead end. Native browser understanding is the future.
Every workflow completed makes the system smarter.
Pricing
Free tier is free forever. Paid plans include 14-day trial.
Free
Try SimpleDirect on real tasks. No credit card required.
- 50 tasks per month
- Core workflows (invoicing, CRM, scheduling)
- SD-Flash engine only
- Single user
- Email support
Pro
For businesses ready to automate seriously.
- Unlimited tasks
- All workflows
- SD-Flash + SD-Pro engines
- Team (up to 5 users)
- Priority support
- Full audit log
Founder Network
Early believers shaping the future of browser automation.
- Everything in Pro
- SD-Mag (complex judgment)
- Shared intelligence network
- Direct Slack with George
- Roadmap input
- Locked-in pricing forever
Ready to Stop Watching Browsers Work?
Join the waitlist. We'll reach out when there's a spot for you.
No spam. We'll only email when we're ready for you.