AI that does your work.
Not just talks about it.
SimpleDirect is a new kind of AI assistant. You give commands via voice, text, or email. We execute them in a secure browser while you live your life.
The Story
From George Pu, Founder
I started SimpleDirect in 2019 with a simple financing product for contractors. It worked. 346K+ customers. $110M+ in loan requests processed. Still running today, still free.
But I kept noticing the same problem in my own business: too much time spent on repetitive tasks that a machine should handle. Following up on invoices. Updating CRMs. Posting to social media. Research that requires 47 browser tabs.
ChatGPT and other AI tools are impressive, but they just talk about work. They don't actually do it. You still have to copy-paste, click buttons, navigate interfaces, and babysit the process.
I wanted AI that executes. So I built it.
SimpleDirect runs in a secure browser that you can access from anywhere. Voice command from your car. Text while at dinner. Email from the beach. The AI handles the rest — navigating real websites, clicking real buttons, completing real tasks.
Our Commitments
These aren't marketing promises. They're how we operate.
Built for 30 years
No VC money. No exit strategy. No pressure to grow at all costs. SimpleDirect is designed to run profitably for decades, not months.
Your data stays yours
We don't train on your data. We don't sell it. Your credentials are encrypted and isolated. You can delete everything anytime.
Honest pricing
Cost + 20% margin. That's it. No 300% AI wrapper markups. No enterprise sales tactics. No hidden fees or surprise charges.
Human judgment matters
AI handles execution. You stay in control. Nothing irreversible happens without your approval. We show you exactly what we did and why.
What We Won't Do
Track Record
346K+
Customers served
$110M+
Processed
6+
Years in business
$0
VC raised
Ready to try it?
SimpleDirect is in private beta. Join the waitlist to get early access when we launch.