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From the lab

Notes from building Vinci.

How we think about character, ownership, and shipping open-weight AI you can actually rely on.

Re-introducing SimpleDirect
Jun 26, 20263 min read

Re-introducing SimpleDirect

If you knew SimpleDirect at the beginning of 2026, you knew a fintech company.  Today we're something different — and we want to tell you what changed, and why. SimpleDirect is now an AI lab.  We build open-weight language models you can download and run yourself, trained against a public Constitution, on Canadian infrastructure.  Our first model, Vinci Piccolo, launches June 30, 2026. That's a long way from where we started.  Here's the honest version of how we got here. Where we came f

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Launching June 30, 2026

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