SimpleDirect®
We're an AI lab.
SimpleDirect is an AI lab. We fine-tune open foundation models and publish our own verifiable LLMs — Vinci — trained against a public Constitution.
Who we are
We build the models. We're not a wrapper.
SimpleDirect is an AI lab. We fine-tune open foundation models and publish our own large language models with Constitutional Fine-Tuning — weights we shape and you can download, not an API we resell.
What we are
- An AI lab that trains and ships its own models
- Fine-tuners of open foundation models
- Publishers of our own open-weight LLMs
- Trained against a public Constitution
- Shipped as open weights — they're yours to keep
What we're not
- A wrapper around someone else's API
- A prompt layer on a closed model
- A reseller of another company's model
- A chatbot skin with no weights of its own
- A black box you take on faith
Team
George Pu
Founder
Founder of SimpleDirect®. Building Vinci — open-weight large language models trained against a public Constitution and verifiable by anyone, on Canadian sovereign infrastructure.
Writes about Canadian AI infrastructure decisions at Founder Reality and posts daily on X.
Vikas Grover
COO & CFO
COO and CFO at SimpleDirect. Runs operations, finance, partnerships, and the analytics that keep the company honest about what's working and what isn't.
Ayush Naik
Technical Lead
Principal Systems Engineer at SimpleDirect, focused on the infrastructure and systems beneath the surface — the foundation that determines whether anything above it stands.
Engineering team based in Canada and around the world.
How we operate
Operator-credible, not consultant-credible.
Every analysis we publish is grounded in infrastructure we actually run. We build what we recommend. We deploy what we build.
Lean by design, not by accident.
We choose to stay small so the principal stays in the work. The depth comes from focus, not from headcount.
Content and capability compound.
Public analysis on AI infrastructure decisions and shipped capability — open-weight models, deployment toolkits, reference architectures — are the dual mechanism. Both intentionally visible, intentionally documented, intentionally reproducible.
Canadian by structure, sovereign by operation.
The work originates in Canada, runs on Canadian sovereign infrastructure, and is governed by Canadian law. Design choices that matter — not marketing posture.
Public process, durable record.
We publish what we learn. Access to Information requests, blog posts, model releases. The body of work is the credibility, not the org chart.
No tools without need, no platforms without proof.
We do not build software people haven't asked for. We do not position as a platform before there is evidence. The discipline is the moat.
An AI you can verify.
Vinci by SimpleDirect®. Open weights, public Constitution. Launching July 2, 2026.
Explore VinciLaunching July 2, 2026
Follow the build.
Open weights, a public Constitution, and a model you can verify — the day it ships. Get the launch in your inbox. No spam, just the drop.
or follow along — Follow on X